feat(website): Umami analytics (conversion + CTA events)

Add the Umami tracker (cookieless, no consent banner) in the document head,
limited to the production hostnames via data-domains so dev traffic doesn't
pollute the stats. Pageviews are auto-tracked per page and locale.

Custom events on the key funnel:
- demo-request (demo form submit, with teamSize)
- partner-application (partner form submit, with type)
- book-demo (every "Book a demo" CTA click) via data-umami-event
- login (clicks through to the app)

Also fix the mobile nav menu links, which weren't localized (would drop
Danish visitors back to English).
This commit is contained in:
Ronni Baslund
2026-06-06 21:14:42 +02:00
parent 7bee161ac1
commit 554cb99f2c
11 changed files with 35 additions and 13 deletions
+3 -2
View File
@@ -1,6 +1,6 @@
<script setup lang="ts">
import { ref } from 'vue'
import { useTheme, useCopy } from '~/composables/useLanding'
import { useTheme, useCopy, track } from '~/composables/useLanding'
definePageMeta({ layout: 'page' })
@@ -35,6 +35,7 @@ function submitPartner() {
'',
pMessage.value,
].join('\n')
track('partner-application', { type: pType.value })
window.location.href = `mailto:info@dezky.eu?subject=${encodeURIComponent(subject)}&body=${encodeURIComponent(body)}`
}
@@ -197,7 +198,7 @@ useHead({ title: () => `${copy.value.pages.partners.label} · dezky` })
<p :style="{ marginTop: '20px', fontFamily: '\'Inter\', sans-serif', fontSize: '18px', lineHeight: 1.6, color: t.fgMuted, maxWidth: '420px', textWrap: 'pretty' }">{{ c.form.lede }}</p>
<button
:style="{ marginTop: '28px', background: 'transparent', border: 'none', padding: 0, cursor: 'pointer', fontFamily: '\'Inter\', sans-serif', fontSize: '15px', color: t.fgMuted, textDecoration: 'underline', textUnderlineOffset: '3px' }"
@click="navigateTo(localePath('/demo'))"
data-umami-event="book-demo" @click="navigateTo(localePath('/demo'))"
>{{ c.cta }} </button>
</div>