feat(website): Umami analytics (conversion + CTA events)

Add the Umami tracker (cookieless, no consent banner) in the document head,
limited to the production hostnames via data-domains so dev traffic doesn't
pollute the stats. Pageviews are auto-tracked per page and locale.

Custom events on the key funnel:
- demo-request (demo form submit, with teamSize)
- partner-application (partner form submit, with type)
- book-demo (every "Book a demo" CTA click) via data-umami-event
- login (clicks through to the app)

Also fix the mobile nav menu links, which weren't localized (would drop
Danish visitors back to English).

apps/website/components/landing/ComingSoon.vue

@@ -13,6 +13,6 @@ const localePath = useLocalePath()
 <template>
   <LandingPageHeader :label="copy.pages.comingSoonKicker" :title="title" :intro="body" />
   <LandingContainer pad="clamp(32px, 5vw, 48px) clamp(20px, 5vw, 64px) clamp(56px, 8vw, 160px)">
-    <LandingBtn variant="primary" size="lg" @click="navigateTo(localePath('/demo'))">{{ copy.pages.ctaDemo }} →</LandingBtn>
+    <LandingBtn variant="primary" size="lg" data-umami-event="book-demo" @click="navigateTo(localePath('/demo'))">{{ copy.pages.ctaDemo }} →</LandingBtn>
   </LandingContainer>
 </template>

apps/website/components/landing/FinalCta.vue

@@ -21,7 +21,7 @@ const localePath = useLocalePath()
       </h2>
       <div :style="{ marginTop: '28px', maxWidth: 'min(100%, 520px)', fontFamily: '\'Inter\', sans-serif', fontSize: '19px', color: 'rgba(244,243,238,0.7)' }">{{ copy.finalCta.sub }}</div>
       <div :style="{ marginTop: '40px' }">
-        <button @click="navigateTo(localePath('/demo'))" :style="{
+        <button data-umami-event="book-demo" @click="navigateTo(localePath('/demo'))" :style="{
           background: C.signal, color: C.carbon, border: 'none',
           padding: '20px 32px', fontFamily: '\'Inter\', sans-serif',
           fontSize: '16px', fontWeight: 600, borderRadius: '4px', cursor: 'pointer',

apps/website/components/landing/Hero.vue

@@ -47,7 +47,7 @@ const brush = {
       </div>
 
       <div :style="{ display: 'flex', gap: '12px', marginTop: '40px', flexWrap: 'wrap' }">
-        <LandingBtn variant="primary" size="lg" @click="navigateTo(localePath('/demo'))">{{ copy.hero.cta }} →</LandingBtn>
+        <LandingBtn variant="primary" size="lg" data-umami-event="book-demo" @click="navigateTo(localePath('/demo'))">{{ copy.hero.cta }} →</LandingBtn>
         <LandingBtn variant="secondary" size="lg">{{ copy.hero.sub_cta }}</LandingBtn>
       </div>
 

apps/website/components/landing/Nav.vue

@@ -97,8 +97,8 @@ function segStyle(code: 'en' | 'da') {
           <button :style="segStyle('en')" @click="switchTo('en')">EN</button>
           <button :style="segStyle('da')" @click="switchTo('da')">DA</button>
         </div>
-        <a :href="APP_URL" :style="{ fontFamily: '\'Inter\', sans-serif', fontSize: '14px', color: t.fgMuted }">{{ copy.nav.login }}</a>
+        <a :href="APP_URL" data-umami-event="login" :style="{ fontFamily: '\'Inter\', sans-serif', fontSize: '14px', color: t.fgMuted }">{{ copy.nav.login }}</a>
-        <LandingBtn variant="primary" @click="navigateTo(localePath('/demo'))">{{ copy.nav.cta }} →</LandingBtn>
+        <LandingBtn variant="primary" data-umami-event="book-demo" @click="navigateTo(localePath('/demo'))">{{ copy.nav.cta }} →</LandingBtn>
       </div>
 
       <!-- Hamburger — visible only on mobile via scoped CSS -->
@@ -147,7 +147,7 @@ function segStyle(code: 'en' | 'da') {
       }"
     >
       <NuxtLink
-        v-for="(it, i) in items" :key="i" :to="it.href"
+        v-for="(it, i) in items" :key="i" :to="loc(it.href)"
         :style="{
           fontFamily: '\'Inter\', sans-serif', fontSize: '16px', color: t.fgMuted,
           letterSpacing: '-0.005em', padding: '14px 0',
@@ -164,10 +164,11 @@ function segStyle(code: 'en' | 'da') {
         </div>
         <a
           :href="APP_URL"
+          data-umami-event="login"
           :style="{ fontFamily: '\'Inter\', sans-serif', fontSize: '14px', color: t.fgMuted }"
           @click="mobileOpen = false"
         >{{ copy.nav.login }}</a>
-        <LandingBtn variant="primary" @click="() => { navigateTo(localePath('/demo')); mobileOpen = false }">{{ copy.nav.cta }} →</LandingBtn>
+        <LandingBtn variant="primary" data-umami-event="book-demo" @click="() => { navigateTo(localePath('/demo')); mobileOpen = false }">{{ copy.nav.cta }} →</LandingBtn>
       </div>
     </div>
   </header>

apps/website/components/landing/Pricing.vue

@@ -18,7 +18,7 @@ const localePath = useLocalePath()
             <p :style="{ fontFamily: '\'Inter\', sans-serif', fontSize: '20px', lineHeight: 1.5, maxWidth: '640px', color: t.fgMuted, margin: 0, textWrap: 'pretty' }">{{ copy.pricing.lede }}</p>
           </div>
           <div :style="{ marginTop: '36px', display: 'flex', alignItems: 'center', gap: '16px' }">
-            <LandingBtn variant="primary" size="lg" @click="navigateTo(localePath('/demo'))">{{ copy.pricing.cta }} →</LandingBtn>
+            <LandingBtn variant="primary" size="lg" data-umami-event="book-demo" @click="navigateTo(localePath('/demo'))">{{ copy.pricing.cta }} →</LandingBtn>
           </div>
         </div>
         <div :style="{ background: t.surface, border: `1px solid ${t.border}`, borderRadius: '6px', padding: '36px 36px' }">

apps/website/composables/useLanding.ts

@@ -45,6 +45,14 @@ export function useLocalizeHref() {
   }
 }
 
+// Fire a custom Umami event. No-op on the server and when the tracker isn't
+// active (e.g. localhost dev, where data-domains limits it to dezky.eu).
+export function track(event: string, data?: Record<string, unknown>) {
+  if (!import.meta.client) return
+  const u = (window as unknown as { umami?: { track: (e: string, d?: unknown) => void } }).umami
+  u?.track(event, data)
+}
+
 // Smooth-scroll to an in-page anchor, accounting for the sticky 72px nav.
 // Non-anchor / placeholder links (#) are ignored.
 export function scrollToAnchor(hash: string) {

apps/website/nuxt.config.ts

@@ -49,6 +49,17 @@ export default defineNuxtConfig({
       meta: [
         { name: 'theme-color', content: '#FAFAF7' },
       ],
+      // Umami — privacy-friendly, cookieless analytics (matches the cookie
+      // policy; no consent banner needed). data-domains limits tracking to the
+      // production hostnames so localhost/dev traffic doesn't pollute stats.
+      script: [
+        {
+          src: 'https://umami.coolify.lastcloud.io/script.js',
+          defer: true,
+          'data-website-id': '639dcd4c-1cb3-4edb-a2a2-6e9cf69348d4',
+          'data-domains': 'dezky.eu,www.dezky.eu',
+        },
+      ],
     },
   },
 

apps/website/pages/contact.vue

@@ -57,7 +57,7 @@ useHead({ title: () => `${copy.value.pages.contact.label} · dezky` })
         <div>
           <h2 :style="h2">{{ c.demoHeading }}</h2>
           <p :style="{ fontFamily: '\'Inter\', sans-serif', fontSize: '18px', lineHeight: 1.6, color: t.fgMuted, margin: '18px 0 28px', textWrap: 'pretty' }">{{ c.demoBody }}</p>
-          <LandingBtn variant="primary" size="lg" @click="navigateTo(localePath('/demo'))">{{ copy.pages.ctaDemo }} →</LandingBtn>
+          <LandingBtn variant="primary" size="lg" data-umami-event="book-demo" @click="navigateTo(localePath('/demo'))">{{ copy.pages.ctaDemo }} →</LandingBtn>
         </div>
       </div>
     </div>

apps/website/pages/demo.vue

@@ -3,7 +3,7 @@
 // info@dezky.eu (zero backend, no US tools). Swap this for the self-built
 // embedded scheduler later — the copy + layout can stay.
 import { ref, computed } from 'vue'
-import { useTheme, useCopy } from '~/composables/useLanding'
+import { useTheme, useCopy, track } from '~/composables/useLanding'
 
 definePageMeta({ layout: 'page' })
 
@@ -28,6 +28,7 @@ function submit() {
     '',
     message.value,
   ].join('\n')
+  track('demo-request', { teamSize: team.value })
   window.location.href = `mailto:info@dezky.eu?subject=${encodeURIComponent(subject)}&body=${encodeURIComponent(body)}`
 }
 

apps/website/pages/migration.vue

@@ -27,7 +27,7 @@ useHead({ title: () => `${copy.value.pages.migration.label} · dezky` })
 
     <p :style="{ marginTop: '64px', fontFamily: '\'Inter\', sans-serif', fontSize: '16px', color: t.fg }">{{ c.note }}</p>
     <div :style="{ marginTop: '32px' }">
-      <LandingBtn variant="primary" size="lg" @click="navigateTo(localePath('/demo'))">{{ copy.pages.ctaDemo }} →</LandingBtn>
+      <LandingBtn variant="primary" size="lg" data-umami-event="book-demo" @click="navigateTo(localePath('/demo'))">{{ copy.pages.ctaDemo }} →</LandingBtn>
     </div>
   </LandingContainer>
 </template>

apps/website/pages/partners.vue

@@ -1,6 +1,6 @@
 <script setup lang="ts">
 import { ref } from 'vue'
-import { useTheme, useCopy } from '~/composables/useLanding'
+import { useTheme, useCopy, track } from '~/composables/useLanding'
 
 definePageMeta({ layout: 'page' })
 
@@ -35,6 +35,7 @@ function submitPartner() {
     '',
     pMessage.value,
   ].join('\n')
+  track('partner-application', { type: pType.value })
   window.location.href = `mailto:info@dezky.eu?subject=${encodeURIComponent(subject)}&body=${encodeURIComponent(body)}`
 }
 
@@ -197,7 +198,7 @@ useHead({ title: () => `${copy.value.pages.partners.label} · dezky` })
           <p :style="{ marginTop: '20px', fontFamily: '\'Inter\', sans-serif', fontSize: '18px', lineHeight: 1.6, color: t.fgMuted, maxWidth: '420px', textWrap: 'pretty' }">{{ c.form.lede }}</p>
           <button
             :style="{ marginTop: '28px', background: 'transparent', border: 'none', padding: 0, cursor: 'pointer', fontFamily: '\'Inter\', sans-serif', fontSize: '15px', color: t.fgMuted, textDecoration: 'underline', textUnderlineOffset: '3px' }"
-            @click="navigateTo(localePath('/demo'))"
+            data-umami-event="book-demo" @click="navigateTo(localePath('/demo'))"
           >{{ c.cta }} →</button>
         </div>