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Brand Guide · v1.0
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June 2026
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+
The dezky brand
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+ Quiet software,
+ sovereign data.
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+
+
+
dezky · brand system
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00 / 06
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+ 01 · Logo
+ The mark
+ A lowercase d built as a unified letterform — full bowl, rounded ascender, contained in a squircle. The node-dot in the upper-right is the one moving piece of the brand: a signal, a presence.
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Primary · on carbon
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Reversed · on signal
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Light · on bone
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+ 01.1 · Anatomy
+ Constructed, not drawn.
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Geometry
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+
+ | {{ k }} |
+ {{ v }} |
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Every measurement is a multiple of the stem weight (7u). Don't redraw the mark — use the master SVG.
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+ 01.2 · Clear space · Minimum size
+ Give it room.
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Clear space
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Maintain clear space equal to half the squircle dimension on every side. No type, edges, or other marks intrude.
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Minimum sizes
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24 px minimum for digital · 16 px only as a favicon (drop the node-dot if it disappears). 12 mm minimum for print.
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+ 01.3 · Wordmark · Lockup
+ Letters set in JetBrains Mono.
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+ Wordmark · 100% scale
+ Horizontal lockup
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Light surface
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Dark surface
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Gap between mark and wordmark is fixed at 0.25× the mark height. Wordmark cap-height aligns with the squircle height — never larger.
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+ 01.4 · Do · Don't
+ How not to use it.
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{{ row.ok ? '✓' : '✕' }}
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{{ row.label }}
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+ 02 · Color
+ Two colors do the work.
+ Carbon and Signal carry the brand. Everything else is supporting cast. Signal is loud — reserve it for the mark, the node-dot, and primary calls to action. Never tint, never gradient.
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+ Surfaces & type
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{{ c.name }}
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{{ c.hex }}
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{{ c.role }}
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Semantic
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{{ c.role }}
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+ 02.1 · Color in use
+ The 70 · 20 · 10 rule.
+ 70% Bone / Paper · 20% Carbon · 10% Signal. Surface stays calm; the brand interrupts only at moments of consequence.
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70 · paper / bone
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20 · carbon
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10
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+ 03 · Typography
+ Inter Tight for voice. JetBrains Mono for evidence.
+ Inter Tight carries the brand's confident, modern register — used for everything from hero copy to subheadings. JetBrains Mono is reserved for the wordmark, labels, code, data, and quantitative details — anywhere the brand wants to feel exact.
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Aa
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Inter Tight
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Display · UI · prose · 400 · 500 · 600 · 700
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The quick brown fox jumps over the lazy dog. 0123456789
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Aa
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JetBrains Mono
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Wordmark · code · labels · 400 · 500 · 600
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data.stays_in_eu() // 0123456789
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+ 03.1 · Scale
+ One scale, ratio 1.25.
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+
+
{{ r.token }}
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{{ r.px }} / {{ Math.round(r.px * 1.25) }}
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dezky
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{{ r.label }}
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+ 04 · Voice
+ Direct. Lowercase. Earned.
+ dezky doesn't shout — it ships. Sentences are short, verbs do the work, and we talk about sovereignty in plain terms. No exclamation points, no emoji, no AI metaphors, no fear-mongering.
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✕
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We don't sound like
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Tone shifts by surface
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+ | {{ hh }} |
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+ | {{ row[0] }} |
+ {{ row[1] }} |
+ {{ row[2] }} |
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+ 05 · Applications
+ In the world.
+ Reference renders across the surfaces dezky lives on. Treat them as the canonical reductions of the system.
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iOS app icon · 1024 master
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Favicon set
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+ 05.1 · Web
+ Marketing hero.
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+
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+ productsecuritypricinglog in
+ book a demo
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+
+
// sovereign productivity · v1.0
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+ Your digital workplace.
+ Data that stays in the EU.
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+
Mail, files, video, chat and SSO — fully integrated, EU-hosted, no lock-in.
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+ 05.2 · Social
+ Avatars & headers.
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Avatar · circular crop
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your data
stays home.
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Header · 1500 × 500
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+
End
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+ Use it well.
+ Don't redraw it.
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+
+
dezky · brand system · v1.0
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+
diff --git a/apps/website/utils/landingCopy.ts b/apps/website/utils/landingCopy.ts
index 875ebd4..00e77b8 100644
--- a/apps/website/utils/landingCopy.ts
+++ b/apps/website/utils/landingCopy.ts
@@ -156,22 +156,6 @@ export const COPY = {
addressLabel: 'Adresse',
cvrLabel: 'CVR',
},
- brand: {
- label: 'brand',
- title: 'Brug vores brand korrekt.',
- intro: 'Retningslinjer for navn, logo og farver. Skal du bruge logofiler, så kontakt os.',
- rules: [
- ['Navn', 'Altid “Dezky” — ét ord, stort begyndelsesbogstav. Aldrig i versaler i løbende tekst.'],
- ['Logo', 'Brug node-mærket med tilstrækkelig luft omkring. Forvræng, rotér eller omfarv det ikke.'],
- ['Tone', 'Direkte, teknisk, uden hype. Vi sælger ikke med frygt — vi forklarer.'],
- ],
- colorsLabel: 'Farver',
- colors: [
- ['Signal', '#D4FF3A'],
- ['Carbon', '#0A0A0A'],
- ['Bone', '#F4F3EE'],
- ],
- },
roadmap: {
label: 'roadmap',
title: 'Hvor vi er på vej hen.',
@@ -443,22 +427,6 @@ export const COPY = {
addressLabel: 'Address',
cvrLabel: 'Company reg.',
},
- brand: {
- label: 'brand',
- title: 'Use our brand correctly.',
- intro: 'Guidelines for the name, logo and colours. Need logo files? Get in touch.',
- rules: [
- ['Name', 'Always “Dezky” — one word, capital D. Never all caps in running text.'],
- ['Logo', 'Use the node mark with enough clear space. Don\'t distort, rotate or recolour it.'],
- ['Tone', 'Direct, technical, no hype. We don\'t sell with fear — we explain.'],
- ],
- colorsLabel: 'Colours',
- colors: [
- ['Signal', '#D4FF3A'],
- ['Carbon', '#0A0A0A'],
- ['Bone', '#F4F3EE'],
- ],
- },
roadmap: {
label: 'roadmap',
title: 'Where we\'re headed.',